POV soon became a trend for its ability to create a sense of connection between the audience and the influencer. These features clubbed with relatable content have fuelled the growth of POV in social media. It gives users the liberty to watch videos at their convenience – anywhere, anytime. Social media content is immersive and personal as the user gets the content on their personal devices. Moreover, the personalization trait of social media content has further given rise to the popularity of POV in social media. Many viewers could instantly connect to the content and then share it with their friends and followers. POV in social media gained traction as it puts the viewer into action and shows things from the character’s perspective. The technique is helpful in connecting the audience with the subject and delivering an immersive experience for them. Creators use POV captions or on-video caption style to make the audience feel like they are living the moment too. Some take the cinematographic approach to it where they manipulate camera angles to allow the viewers to see things from their perspective, while others use it to showcase their life in a real way and use the POV approach to narrate the story. The influencers use the concept of POV to create relatable and engaging content for their followers. POV in social media is used to tell the story from the creators’ perspective. Filmmakers use POV shots to put the viewer into the action and show things from the character’s perspective. It refers to a camera technique that allows the audience to see things from the subject’s perspective. POV, which stands for Point Of View, is a popular expression in photography.
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